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Videos

Worth a thousand words (Spanish)

Posting and sharing photos is considered one of the most popular online activities. In Britain, Dutton et al., characterized this activity as the most frequent and engaging Internet activity. In the US, 62% of the adult Internet users stated that...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Ezequiel Paura
Company: Netquest
May 14, 2018
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Citation

Paura, E. (2018a, May 14). Worth a thousand words (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/worth-a-thousand-words-spanish-


Videos

Country branding (Spanish)

After the recent signing of a peace agreement a new country which requires a revised and hands-on country campaign that can attract more international visitors.How to find meaningful insights within a public where Colombia is well-known for drugs and...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Pedro Fernández, Laura Catalina Gómez
May 14, 2018
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Citation

Fernández and Gómez (2018a, May 14). Country branding (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/country-branding-spanish-


Videos

How female representations shaped female emotions and consumption over the decades (Spanish)

We are paralyzed by information and data. But what happens with emotions and how can it shape a research process and insight generation and understanding? We want to make audience FEEL how female representations have shaped female consumption over...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Mariela Mociulsky, Ximena Díaz Alarcón, Eugenia Tarzibachi
May 14, 2018
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Citation

Mociulsky, Alarcón and Tarzibachi (2018a, May 14). How female representations shaped female emotions and consumption over the decades (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-female-representations-shaped-female-emotions-and-consumption-over-the-decades-spanish-


Videos

IoT and market research (Spanish)

The Internet of things (IoT) has disrupted several industries in the recent years. Logistics, medicine, manufacturing, and much more but market research is not one of them. Several reasons explain this, but the main reason is that the data required...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Jorge Andrés Mendez, Ricardo Velasquez
Company: Synapsis
May 14, 2018
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Citation

Mendez and Velasquez (2018a, May 14). IoT and market research (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/iot-and-market-research-spanish-


Videos

Beyond lifestyles, trends and drinks (Spanish)

The market research industry has been developing many ways to understand consumers, to obtain data, to do research. Even though there exist incredible tools to develop what was mention, we know in many instances the information we obtain can be...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Maria Alejandra Velandia Sanchez, Andrea Ascarrunz
Company: Pernod Ricard
May 14, 2018
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Citation

Sanchez and Ascarrunz (2018a, May 14). Beyond lifestyles, trends and drinks (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/beyond-lifestyles-trends-and-drinks-spanish--9294


Videos

Social media meets Artificial Intelligence (Spanish)

How to extract valuable insights from a noisy medium such as Twitter? Our approach is to use artificial intelligence to extract semantic features from the data. Once these features are extracted we can use machine learning techniques to extract...

Catalogue: Latin America 2017: #IN
Authors: Horacio Gonzalez, Moisés Arizpe
Company: KANTAR TNS Malaysia
June 15, 2017
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Citation

Gonzalez and Arizpe (2017a, June 15). Social media meets Artificial Intelligence (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/social-media-meets-artificial-intelligence-spanish-


Videos

How to conduct research in a virgin market (Spanish)

The presentation will be done based on the learnings of doing the first market research study done in Cuba, BrandZTM. BrandZTM is a brand valuation conducted by Kantar Vermeer's, a leading brand valuation and strategy consultancy. The methodology...

Catalogue: Latin America 2017: #IN
Author: Fernando Alvarez
June 15, 2017
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Citation

Alvarez, F. (2017a, June 15). How to conduct research in a virgin market (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-to-conduct-research-in-a-virgin-market-spanish-


Videos

How to work on Big Data and don't die trying (Spanish)

We will illustrate the challenges of big data and applied digital research to online shopping journeys, focusing on four frequent topics: the research approach, the analysis depth, the synthesis of contradictions within sources and the need of new...

Catalogue: Latin America 2017: #IN
Author: Valeria Bellani
Company: GfK
June 15, 2017
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Citation

Bellani, V. (2017a, June 15). How to work on Big Data and don't die trying (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-to-work-on-big-data-and-don-t-die-trying-spanish-


Videos
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Citation

Lopez, R. (2017a, June 15). Exploring the profiles of digital consumers and millennials in Bolivia (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/exploring-the-profiles-of-digital-consumers-and-millennials-in-bolivia-spanish-